Portfolio Intelligence

Portfolio structure, competitive position and growth priorities for Unilever.

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Competitors(max 4)

Brand Share by Segment

Unilever's brands and their AI share within each segment, vs the leading 3 rival brands

How do our brands compete in each segment?

Baby Hair Care

Segment	Unilever brand(s)	Combined share	Leading rival brands
Conditioner Products	2%Dove2%Suave Kids	4.8%	19%Pigeon19%Johnson’s Baby14%Johnson’s
Shampoo Products	2%Dove	1.6%	21%Johnson’s Baby19%Pigeon14%Johnson’s
Hair Care Combos	2%Dove	1.6%	21%Johnson’s19%Pigeon14%Johnson’s Baby

Baby Skin Care

Segment	Unilever brand(s)	Combined share	Leading rival brands
Moisturizing Creams	2%Dove	1.6%	19%Johnson’s Baby17%Mustela17%Cetaphil
Cleansing Products	2%Dove	1.6%	21%Johnson’s Baby17%Cetaphil16%Pigeon

Beverages

Segment	Unilever brand(s)	Combined share	Leading rival brands
Tea Beverages	24%Lipton	24.4%	12%C27%Trà Xanh Không Độ7%Coca-Cola

Body Care

Segment	Unilever brand(s)	Combined share	Leading rival brands
Body Moisturizing	26%Vaseline8%Dove7%Pond's4%St. Ives	45.8%	30%Nivea10%Jergens5%CeraVe
Body Cleansing	21%Dove16%Lifebuoy2%Vaseline2%Ponds	41.4%	12%Luxe Organix7%Nivea7%The Ordinary

Breakfast & Spreads

Segment	Unilever brand(s)	Combined share	Leading rival brands
Jam, Honey, Hazelnut Spread, Peanut Butter	4%Marmite2%Lady's Choice	5.6%	19%Vinamilk16%Skippy14%Nutella

Cooking Essentials

Segment	Unilever brand(s)	Combined share	Leading rival brands
Sauces & Condiments	6%Knorr	6.4%	21%Chinsu16%Maggi11%Cholimex

Hair Care

Segment	Unilever brand(s)	Combined share	Leading rival brands
Conditioners	28%Dove19%Sunsilk17%TRESemmé	64.2%	25%Pantene6%Rejoice3%L'Oréal
Shampoo & Cleansers	23%Clear22%Sunsilk10%Dove5%TRESemmé2%Tresemmé	62.6%	16%Head & Shoulders15%Pantene4%Liese
Hair Treatments	19%TRESemmé17%Dove2%Sunsilk	37.6%	26%L'Oréal7%Fino5%Tsubaki
Styling Products	9%TRESemmé2%Dove2%TIGI2%Sunsilk	15.4%	32%Gatsby15%L'Oréal13%Schwarzkopf

House Supplies

Segment	Unilever brand(s)	Combined share	Leading rival brands
Dishwashing	33%Sunlight7%OMO5%Vim4%Cif	49.0%	8%Lix8%Finish5%Gift
Air Fresheners	2%Sunlight	1.6%	30%Glade25%Ambi Pur14%Air Wick

Household Cleaning

Segment	Unilever brand(s)	Combined share	Leading rival brands
Surface Cleaners	33%Cif8%Sunlight7%Vim	48.0%	11%Dettol10%Gift7%Mr. Clean
Multi-Purpose Cleaners	30%Cif7%Vim5%Sunlight	41.8%	11%Mr. Clean10%Gift7%Mr. Muscle
Bathroom Cleaners	19%Vim9%Domestos9%Cif	37.4%	14%Harpic10%Duck8%Gift
Glass Cleaners	24%Cif5%Sunlight2%Vim	31.2%	16%Mr. Muscle14%Gift11%Windex
Floor Cleaners	21%Sunlight6%Cif	27.4%	19%Mr. Clean10%Gift8%Lix
Electronics Cleaners	12%Cif	12.0%	13%3M13%Philips7%Mr. Muscle
Metal Cleaners	9%Cif2%Vim	11.4%	35%Brasso7%Autosol5%Silvo
Furniture Polish/Wood Care	9%Cif	9.0%	35%Pledge10%Mr. Muscle5%Gift

Laundry

Segment	Unilever brand(s)	Combined share	Leading rival brands
Detergent	33%OMO9%Surf2%Viso	43.4%	20%Tide19%Ariel8%Aba
Softener	29%Comfort2%OMO2%Sunlight	33.0%	31%Downy6%Hygiene4%Sofic
Stain Removers	10%OMO2%Sunlight	12.4%	35%Vanish10%Tide10%OxiClean

Lip Care

Segment	Unilever brand(s)	Combined share	Leading rival brands
Lip Care	33%Vaseline	33.0%	19%Nivea14%Burt's Bees11%Laneige

Oral Care

Segment	Unilever brand(s)	Combined share	Leading rival brands
Toothpaste	31%P/S14%Close-Up2%Close Up	47.2%	26%Colgate18%Sensodyne5%Darlie
Manual Toothbrushes	25%P/S2%Close-Up	27.8%	29%Colgate22%Oral-B6%Lion
Mouthwash	19%P/S6%Close-Up	24.6%	35%Listerine22%Colgate4%Sensodyne
Electric Toothbrushes	4%P/S	4.0%	35%Oral-B25%Philips17%Xiaomi
Dental Floss	4%P/S	4.0%	35%Oral-B25%Colgate8%Okamura

Personal Hygiene

Segment	Unilever brand(s)	Combined share	Leading rival brands
Hand Hygiene: Soap	35%Lifebuoy15%Dove2%P/S	51.4%	20%Safeguard12%Luxe Organix11%Dettol
Deodorants	26%Rexona18%Dove2%Axe	46.4%	32%Nivea5%X-Men4%Fa
Hand Hygiene: Sanitizers	33%Lifebuoy6%On1	38.6%	21%Dettol9%Green Cross8%Purell
Hair Removal: Creams	7%Cleo4%Velvet2%Silk & Fresh	13.0%	35%Veet15%Nair5%Evoluderm
Antiseptics	12%Lifebuoy	12.4%	33%Dettol23%Betadine8%Povidine
Shaving: Preparations	4%Dove2%Clear	5.6%	35%Gillette25%Nivea9%Romano
Hair Removal: Waxing	5%Cleo	5.0%	35%Veet7%Parissa6%GiGi

Skin Care

Segment	Unilever brand(s)	Combined share	Leading rival brands
Facial Care: Cleansing	5%Pond's4%Simple	9.0%	31%Cetaphil15%Senka14%Hada Labo
Facial Care: Moisturizing	8%Pond's	8.0%	35%Hada Labo15%Neutrogena11%Cetaphil

Analysis: Unilever competes in 42 segments with 42 brand footprints. Its strongest segment is Conditioners (64% combined AI share across 3 brands). 27 segments contain more than one of its brands. Each row shows Unilever's brand share alongside the three leading rival brands.

Brand Rank by Segment

Unilever's brands by average rank and #1 rankings within each segment, vs the leading rival brands

How do our brands rank in each segment?

Baby Hair Care

Segment	Unilever brand(s)	Leading rival brands
Conditioner Products	#4.00Dove#4.00Suave Kids	#2.30Pigeon#1.32Johnson’s Baby#1.02Johnson’s
Shampoo Products	#5.00Dove	#1.03Johnson’s Baby#3.00Pigeon#1.02Johnson’s
Hair Care Combos	#5.00Dove	#1.03Johnson’s#3.00Pigeon#1.02Johnson’s Baby

Baby Skin Care

Segment	Unilever brand(s)	#1 ranks	Leading rival brands
Moisturizing Creams	#5.00Dove	0	#1.32Johnson’s Baby#2.80Mustela#1.71Cetaphil
Cleansing Products	#5.00Dove	0	#1.03Johnson’s Baby#2.81Cetaphil#2.80Pigeon

Beverages

Segment	Unilever brand(s)	#1 ranks	Leading rival brands
Tea Beverages	#2.42Lipton	2	#1.51C2#1.01Trà Xanh Không Độ#1.01Coca-Cola

Body Care

Segment	Unilever brand(s)	#1 ranks	Leading rival brands
Body Moisturizing	#2.02Vaseline#3.00Dove#3.00Pond's#4.50St. Ives	2	#1.63Nivea#3.30Jergens#2.00CeraVe
Body Cleansing	#2.01Dove#2.02Lifebuoy#4.00Vaseline#5.00Ponds	3	#3.00Luxe Organix#3.00Nivea#1.01The Ordinary

Breakfast & Spreads

Segment	Unilever brand(s)	#1 ranks	Leading rival brands
Jam, Honey, Hazelnut Spread, Peanut Butter	#3.00Marmite#5.00Lady's Choice	0	#1.32Vinamilk#3.01Skippy#3.30Nutella

Cooking Essentials

Segment	Unilever brand(s)	#1 ranks	Leading rival brands
Sauces & Condiments	#3.50Knorr	0	#1.03Chinsu#2.80Maggi#2.01Cholimex

Hair Care

Segment	Unilever brand(s)	#1 ranks	Leading rival brands
Conditioners	#1.82Dove#3.00Sunsilk#3.41TRESemmé	3	#2.22Pantene#4.00Rejoice#5.00L'Oréal
Shampoo & Cleansers	#2.41Clear#2.61Sunsilk#3.71Dove#2.00TRESemmé#5.00Tresemmé	3	#3.01Head & Shoulders#3.31Pantene#3.00Liese
Hair Treatments	#1.32TRESemmé#2.80Dove#5.00Sunsilk	2	#2.02L'Oréal#1.01Fino#2.00Tsubaki
Styling Products	#3.70TRESemmé#4.00Dove#4.00TIGI#5.00Sunsilk	0	#1.44Gatsby#2.31L'Oréal#3.50Schwarzkopf

House Supplies

Segment	Unilever brand(s)	#1 ranks	Leading rival brands
Dishwashing	#1.24Sunlight#1.01OMO#2.00Vim#4.50Cif	5	#3.00Lix#4.00Finish#2.00Gift
Air Fresheners	#5.00Sunlight	0	#1.63Glade#2.22Ambi Pur#2.30Air Wick

Household Cleaning

Segment	Unilever brand(s)	#1 ranks	Leading rival brands
Surface Cleaners	#1.24Cif#4.00Sunlight#1.01Vim	5	#3.00Dettol#2.00Gift#3.00Mr. Clean
Multi-Purpose Cleaners	#1.63Cif#1.01Vim#4.00Sunlight	4	#2.01Mr. Clean#2.00Gift#3.00Mr. Muscle
Bathroom Cleaners	#1.32Vim#2.51Domestos#2.50Cif	3	#2.71Harpic#2.00Duck#3.00Gift
Glass Cleaners	#2.20Cif#4.00Sunlight#4.00Vim	0	#2.32Mr. Muscle#1.02Gift#2.01Windex
Floor Cleaners	#1.03Sunlight#3.50Cif	3	#1.32Mr. Clean#2.00Gift#3.00Lix
Electronics Cleaners	#1.51Cif	1	#3.013M#3.01Philips#1.01Mr. Muscle
Metal Cleaners	#2.50Cif#4.00Vim	0	#1.05Brasso#3.50Autosol#2.00Silvo
Furniture Polish/Wood Care	#2.50Cif	0	#1.05Pledge#2.00Mr. Muscle#2.00Gift

Laundry

Segment	Unilever brand(s)	#1 ranks	Leading rival brands
Detergent	#1.24OMO#4.30Surf#5.00Viso	4	#2.31Tide#2.30Ariel#4.00Aba
Softener	#1.62Comfort#4.00OMO#5.00Sunlight	2	#1.43Downy#3.50Hygiene#3.00Sofic
Stain Removers	#2.00OMO#4.00Sunlight	0	#1.05Vanish#3.30Tide#2.00OxiClean

Lip Care

Segment	Unilever brand(s)	#1 ranks	Leading rival brands
Lip Care	#1.24Vaseline	4	#2.31Nivea#3.50Burt's Bees#3.80Laneige

Oral Care

Segment	Unilever brand(s)	#1 ranks	Leading rival brands
Toothpaste	#1.43P/S#3.30Close-Up#4.00Close Up	3	#2.02Colgate#3.20Sensodyne#5.00Darlie
Manual Toothbrushes	#2.22P/S#4.00Close-Up	2	#1.62Colgate#2.81Oral-B#4.00Lion
Mouthwash	#3.00P/S#4.00Close-Up	0	#1.05Listerine#2.60Colgate#4.50Sensodyne
Electric Toothbrushes	#3.00P/S	0	#1.05Oral-B#2.00Philips#3.40Xiaomi
Dental Floss	#3.00P/S	0	#1.05Oral-B#2.00Colgate#3.00Okamura

Personal Hygiene

Segment	Unilever brand(s)	#1 ranks	Leading rival brands
Hand Hygiene: Soap	#1.05Lifebuoy#3.00Dove#5.00P/S	5	#2.80Safeguard#3.80Luxe Organix#3.00Dettol
Deodorants	#2.01Rexona#2.50Dove#4.00Axe	1	#1.44Nivea#4.00X-Men#3.00Fa
Hand Hygiene: Sanitizers	#1.24Lifebuoy#4.00On1	4	#2.01Dettol#2.50Green Cross#3.00Purell
Hair Removal: Creams	#3.00Cleo#3.00Velvet#5.00Silk & Fresh	0	#1.05Veet#2.00Nair#2.00Evoluderm
Antiseptics	#2.70Lifebuoy	0	#1.24Dettol#2.41Betadine#3.00Povidine
Shaving: Preparations	#3.00Dove#5.00Clear	0	#1.05Gillette#2.00Nivea#3.70Romano
Hair Removal: Waxing	#2.00Cleo	0	#1.05Veet#4.00Parissa#4.00GiGi

Skin Care

Segment	Unilever brand(s)	#1 ranks	Leading rival brands
Facial Care: Cleansing	#2.00Pond's#4.50Simple	0	#1.43Cetaphil#2.31Senka#3.30Hada Labo
Facial Care: Moisturizing	#3.00Pond's	0	#1.05Hada Labo#2.00Neutrogena#3.00Cetaphil

Analysis: Unilever holds 61 #1 rankings across its segments. Its best average rank is in Lip Care (avg 1.2). Each row shows Unilever's brand average rank and #1 count alongside the leading rival brands.

Portfolio Footprint Map

AI recommendation share by category and segment — darker = stronger presence

Where do we play?

Baby Hair Care2.7% category share

Conditioner Products5%

Hair Care Combos2%

Shampoo Products2%

Baby Skin Care0.8% category share

Cleansing Products2%

Moisturizing Creams2%

Beverages4.1% category share

Tea Beverages24%

Body Care43.6% category share

Body Cleansing41%

Body Moisturizing46%

Breakfast & Spreads1.5% category share

Jam, Honey, Hazelnut Spread, Peanut Butter6%

Cooking Essentials6.4% category share

Sauces & Condiments6%

Hair Care30.0% category share

Conditioners64%

Hair Treatments38%

Shampoo & Cleansers63%

Styling Products15%

House Supplies25.3% category share

Air Fresheners2%

Dishwashing49%

Household Cleaning24.2% category share

Bathroom Cleaners37%

Electronics Cleaners12%

Floor Cleaners27%

Furniture Polish/Wood Care9%

Glass Cleaners31%

Metal Cleaners11%

Multi-Purpose Cleaners42%

Surface Cleaners48%

Laundry29.6% category share

Detergent43%

Softener33%

Stain Removers12%

Lip Care33.0% category share

Lip Care33%

Oral Care17.9% category share

Dental Floss4%

Electric Toothbrushes4%

Manual Toothbrushes28%

Mouthwash25%

Toothpaste47%

Personal Hygiene19.2% category share

Antiseptics12%

Deodorants46%

Hair Removal: Creams13%

Hair Removal: Waxing5%

Hand Hygiene: Sanitizers39%

Hand Hygiene: Soap51%

Shaving: Preparations6%

Skin Care4.3% category share

Facial Care: Cleansing9%

Facial Care: Moisturizing8%

Category	Segment	AI Share %
Baby Hair Care	Conditioner Products	4.8
Baby Hair Care	Hair Care Combos	1.6
Baby Hair Care	Shampoo Products	1.6
Baby Skin Care	Cleansing Products	1.6
Baby Skin Care	Moisturizing Creams	1.6
Beverages	Tea Beverages	24.4
Body Care	Body Cleansing	41.4
Body Care	Body Moisturizing	45.8
Breakfast & Spreads	Jam, Honey, Hazelnut Spread, Peanut Butter	5.6
Cooking Essentials	Sauces & Condiments	6.4
Hair Care	Conditioners	64.2
Hair Care	Hair Treatments	37.6
Hair Care	Shampoo & Cleansers	62.6
Hair Care	Styling Products	15.4
House Supplies	Air Fresheners	1.6
House Supplies	Dishwashing	49.0
Household Cleaning	Bathroom Cleaners	37.4
Household Cleaning	Electronics Cleaners	12.0
Household Cleaning	Floor Cleaners	27.4
Household Cleaning	Furniture Polish/Wood Care	9.0
Household Cleaning	Glass Cleaners	31.2
Household Cleaning	Metal Cleaners	11.4
Household Cleaning	Multi-Purpose Cleaners	41.8
Household Cleaning	Surface Cleaners	48.0
Laundry	Detergent	43.4
Laundry	Softener	33.0
Laundry	Stain Removers	12.4
Lip Care	Lip Care	33.0
Oral Care	Dental Floss	4.0
Oral Care	Electric Toothbrushes	4.0
Oral Care	Manual Toothbrushes	27.8
Oral Care	Mouthwash	24.6
Oral Care	Toothpaste	47.2
Personal Hygiene	Antiseptics	12.4
Personal Hygiene	Deodorants	46.4
Personal Hygiene	Hair Removal: Creams	13.0
Personal Hygiene	Hair Removal: Waxing	5.0
Personal Hygiene	Hand Hygiene: Sanitizers	38.6
Personal Hygiene	Hand Hygiene: Soap	51.4
Personal Hygiene	Shaving: Preparations	5.6
Skin Care	Facial Care: Cleansing	9.0
Skin Care	Facial Care: Moisturizing	8.0

Analysis: Unilever participates in 14 categories and 42 segments (42 of 42 category-segment cells active). Its strongest cell is Conditioners in Hair Care at 64.2% AI share. Empty cells mark structural gaps in the footprint.

Portfolio Footprint Map — Rank

Average rank and #1 rankings by category and segment

Where do we rank best?

Baby Hair Care

Conditioner Products#4.00

Hair Care Combos#5.00

Shampoo Products#5.00

Baby Skin Care

Cleansing Products#5.00

Moisturizing Creams#5.00

Beverages

Tea Beverages#2.42

Body Care

Body Cleansing#2.63

Body Moisturizing#2.82

Breakfast & Spreads

Jam, Honey, Hazelnut Spread, Peanut Butter#4.00

Cooking Essentials

Sauces & Condiments#3.50

Hair Care

Conditioners#2.73

Hair Treatments#2.52

Shampoo & Cleansers#2.93

Styling Products#4.00

House Supplies

Air Fresheners#5.00

Dishwashing#2.05

Household Cleaning

Bathroom Cleaners#2.03

Electronics Cleaners#1.51

Floor Cleaners#2.03

Furniture Polish/Wood Care#2.50

Glass Cleaners#2.90

Metal Cleaners#3.00

Multi-Purpose Cleaners#2.14

Surface Cleaners#2.15

Laundry

Detergent#2.84

Softener#2.42

Stain Removers#2.70

Lip Care

Lip Care#1.24

Oral Care

Dental Floss#3.00

Electric Toothbrushes#3.00

Manual Toothbrushes#2.52

Mouthwash#3.30

Toothpaste#2.43

Personal Hygiene

Antiseptics#2.70

Deodorants#2.41

Hair Removal: Creams#3.50

Hair Removal: Waxing#2.00

Hand Hygiene: Sanitizers#2.04

Hand Hygiene: Soap#2.25

Shaving: Preparations#4.00

Skin Care

Facial Care: Cleansing#3.70

Facial Care: Moisturizing#3.00

Category	Segment	Avg Rank	#1 Rankings
Baby Hair Care	Conditioner Products	4.0	0
Baby Hair Care	Hair Care Combos	5.0	0
Baby Hair Care	Shampoo Products	5.0	0
Baby Skin Care	Cleansing Products	5.0	0
Baby Skin Care	Moisturizing Creams	5.0	0
Beverages	Tea Beverages	2.4	2
Body Care	Body Cleansing	2.6	3
Body Care	Body Moisturizing	2.8	2
Breakfast & Spreads	Jam, Honey, Hazelnut Spread, Peanut Butter	4.0	0
Cooking Essentials	Sauces & Condiments	3.5	0
Hair Care	Conditioners	2.7	3
Hair Care	Hair Treatments	2.5	2
Hair Care	Shampoo & Cleansers	2.9	3
Hair Care	Styling Products	4.0	0
House Supplies	Air Fresheners	5.0	0
House Supplies	Dishwashing	2.0	5
Household Cleaning	Bathroom Cleaners	2.0	3
Household Cleaning	Electronics Cleaners	1.5	1
Household Cleaning	Floor Cleaners	2.0	3
Household Cleaning	Furniture Polish/Wood Care	2.5	0
Household Cleaning	Glass Cleaners	2.9	0
Household Cleaning	Metal Cleaners	3.0	0
Household Cleaning	Multi-Purpose Cleaners	2.1	4
Household Cleaning	Surface Cleaners	2.1	5
Laundry	Detergent	2.8	4
Laundry	Softener	2.4	2
Laundry	Stain Removers	2.7	0
Lip Care	Lip Care	1.2	4
Oral Care	Dental Floss	3.0	0
Oral Care	Electric Toothbrushes	3.0	0
Oral Care	Manual Toothbrushes	2.5	2
Oral Care	Mouthwash	3.3	0
Oral Care	Toothpaste	2.4	3
Personal Hygiene	Antiseptics	2.7	0
Personal Hygiene	Deodorants	2.4	1
Personal Hygiene	Hair Removal: Creams	3.5	0
Personal Hygiene	Hair Removal: Waxing	2.0	0
Personal Hygiene	Hand Hygiene: Sanitizers	2.0	4
Personal Hygiene	Hand Hygiene: Soap	2.2	5
Personal Hygiene	Shaving: Preparations	4.0	0
Skin Care	Facial Care: Cleansing	3.7	0
Skin Care	Facial Care: Moisturizing	3.0	0

Analysis: Unilever averages its best rank in Lip Care (Lip Care) at #1.2, with 61 #1 rankings across its footprint. Each cell shows average rank and #1 count.

Segment Dependence

Share of total portfolio AI visibility by segment

What drives our AI visibility?

ConditionersHair Care6.4%

Shampoo & CleansersHair Care6.2%

Hand Hygiene: SoapPersonal Hygiene5.1%

DishwashingHouse Supplies4.9%

Surface CleanersHousehold Cleaning4.8%

ToothpasteOral Care4.7%

DeodorantsPersonal Hygiene4.6%

Body MoisturizingBody Care4.6%

DetergentLaundry4.3%

Multi-Purpose CleanersHousehold Cleaning4.2%

Body CleansingBody Care4.1%

Hand Hygiene: SanitizersPersonal Hygiene3.9%

Hair TreatmentsHair Care3.8%

Bathroom CleanersHousehold Cleaning3.7%

Lip CareLip Care3.3%

SoftenerLaundry3.3%

Glass CleanersHousehold Cleaning3.1%

Manual ToothbrushesOral Care2.8%

Floor CleanersHousehold Cleaning2.7%

MouthwashOral Care2.5%

Tea BeveragesBeverages2.4%

Styling ProductsHair Care1.5%

Hair Removal: CreamsPersonal Hygiene1.3%

AntisepticsPersonal Hygiene1.2%

Stain RemoversLaundry1.2%

Electronics CleanersHousehold Cleaning1.2%

Metal CleanersHousehold Cleaning1.1%

Segment	Category	Portfolio Visibility %
Conditioners	Hair Care	6.4
Shampoo & Cleansers	Hair Care	6.2
Hand Hygiene: Soap	Personal Hygiene	5.1
Dishwashing	House Supplies	4.9
Surface Cleaners	Household Cleaning	4.8
Toothpaste	Oral Care	4.7
Deodorants	Personal Hygiene	4.6
Body Moisturizing	Body Care	4.6
Detergent	Laundry	4.3
Multi-Purpose Cleaners	Household Cleaning	4.2
Body Cleansing	Body Care	4.1
Hand Hygiene: Sanitizers	Personal Hygiene	3.9
Hair Treatments	Hair Care	3.8
Bathroom Cleaners	Household Cleaning	3.7
Lip Care	Lip Care	3.3
Softener	Laundry	3.3
Glass Cleaners	Household Cleaning	3.1
Manual Toothbrushes	Oral Care	2.8
Floor Cleaners	Household Cleaning	2.7
Mouthwash	Oral Care	2.5
Tea Beverages	Beverages	2.4
Styling Products	Hair Care	1.5
Hair Removal: Creams	Personal Hygiene	1.3
Antiseptics	Personal Hygiene	1.2
Stain Removers	Laundry	1.2
Electronics Cleaners	Household Cleaning	1.2
Metal Cleaners	Household Cleaning	1.1

Analysis: Conditioners drives 6% of Unilever's AI visibility, and the top three segments account for 18%. High concentration signals dependence risk; a flatter spread signals a more resilient portfolio.